2007科爾尼筆試Case study
對于本科生而言，從薪水來講，最好的工作是進國際的投行或咨詢公司。案例面試必不可少。我的一個好朋友，同濟01級本科畢業，起步月薪一萬有余，就任職于國際頂尖的戰略管理咨詢公司。但是，錢不是這么好拿的。從實習經歷、簡歷篩選、pre-talk、一輪又一輪的面試、案例面試到拿offer，沒有點實力是到不了的。
下面是一個對于undergraduate有點復雜的案例面試分析。大家先看看，感覺一下。這個案例資料是我看了這么多覺得最好一個的學習資料了，來之不易啊。希望學弟學妹們對自己提出更高一點的要求，不要覺得沒事做，耽誤了大學最好的機會算是學姐我一點衷心的建議吧。也希望材料人的就業路能越來越寬闊：）
P.S. 英語表達一定要好，不出意外的.話，所有的面試和案例都是英文的。（可能很多人沒接觸過案例，我稍微標注下，希望有幫助：）
Case setup (facts offered by interviewer):
q Your client is a manufacturer of bicycles
q They have been in business for 25 years
q They manufacturer and sell three categories of bicycles:
Racing bikes: High end, high performance bikes for sophisticated cyclists
Mainstream bikes: Durable, but not overly complicated bikes for everyday riders
Childrens bikes: Smaller, simpler versions of their mainstream bikes for children
q Profits at your client have decreased over the past five years
Question:
q What is driving the decline in overall profits?
q What recommendations might correct the situation?
（以上這些是面試官給你的相關商業信息和問你的問題。一般只需解決第一問，即什么導致了利潤下滑。如果找出適當的改進意見當然是加分項。回答第二問是對MBA的要求。）
Suggested solutions:
The first question is to determine what has caused overall profits to decrease. To accomplish this the candidate must first understand what has transpired in each of the three product categories over the past five years during which profitability has slipped. The following are questions and answers that would be provided in an interview scenario.
（案例分析需要你在潛意識里適當運用商業模型。這里面就融入了cost-profit and 4P framework.提醒一下，以下的問題是你要問面試官，他來回答的。你借助面試官的回答，用合理的邏輯來分析和回答他最初的問題。當然，面試者的問題無定式，一下給出的只是個參考的例子）
q What are the clients margins for a bicycle in each of the three segments?
Racing: Cost = $600/unit, Profit=$300/unit 33%
Mainstream: Cost = $250/unit, Profit = $75/unit 23%
Childrens: Cost = $ 200/unit, Profit = $50/unit 20%
q What has happened to the market size of each of the three segments over the past five years?
Racing: Has remained constant at its present size of $300MM
Mainstream: Has increased at 2% growth rate per year to its present size of $1.0B
Childrens: Has increased at 3% growth rate per year to its present size of $400MM
q What has happened to our clients market share in each of these segments?
Racing: Market share has decreased from 60% to 30%
Mainstream: Market share has increased from 0% to 5%
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