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醫藥零售行業利潤分析
畢業論文
醫藥0售行業利潤分析
摘 要：在現今的醫藥0售市場上，競爭日趨白熱化，被人們稱為永遠的朝陽行業的醫藥行業已不再如往日那般風光，利潤已經嚴重下滑。中國醫藥0售行業主要存在行業利潤額下降，行業經營模式散亂，,惡性價格競爭嚴重，未形成現代物流模式使物流費用居高不下，專業人才缺口大等問題。本文對目前我國醫藥0售企業存在的問題進行了剖析，并針對這些問題提出解決的方案， 從不同的方面來分析，為促進醫藥0售企業的發展進行了1些探討。從銷售收入與成本，費用等來進行分析。提出大力推進醫藥0售業的并購、重組;創立醫藥商業品牌，走特色經營之路;完善總代理、總經銷制， 推進藥品電子商務模式；發展現代醫藥物流模式，降低物流費用，加強資金的管理與培養專業人才等方法來增強醫藥0售企業的競爭力；從大型化、規模化、連鎖化、多元化經營、提高藥學服務質量、培育品牌價值等方面提出了醫藥0售企業發展的建議。
關鍵詞：醫藥0售，利潤分析，競爭力
Medicine retail sales profession profit analysis
Abstract: Nowadays in the medicine retail market, the competition turns red-hot day by day. The medicine profession,which is calld the permanent sunshine profession by the people,is not so light as before,and the prifit goes down seriously. The Chinese medicine retail sales profession main existence exists so many questions,such as:the dropping profit, the professional management pattern falling into disorder,the malignant price competition has not formed the mondern physical distribution pattern,causing the physical distribution expenses to stay at a high level.The big professional gap;This article dissects the question which exist to present our country Medicine Retail sales Enterprise has carried on the analysis, and aims at these questions to propose the solution plan, analysis from the different aspect, for promoted the medicine retail sales enterprises development to carry on some discussions. Mainly from the sales income and the cost, the expense and so on analyzes. Proposed the continuation advances the medicine circulation industry merger and acquisition, the reorganization vigorously; The establishment medicine commercial brand, walking on the road of the characteristic management; perfect the general agent, always sells on commission the system, the advancement drugs electronic commerce pattern; The development modern medicine physical distribution pattern, reduces the physical distribution expense, the enhancement fund management and the trained professional strengthens the medicine retail sales enterprise the competitive power; From the large scale,improved the grade of service,and the cultivation brand value,the writer proposes some developed suggestions in the medicine retail sales enterprise.
Key words: Medicine retail sales, Profit analysis, The development suggested
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