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快餐食品對中西方傳統(tǒng)飲食文化的影響力
畢業(yè)論文
摘 要
快餐業(yè)在中國的發(fā)展極為迅速，1些西方的快餐品牌已經(jīng)占領了世界快餐行業(yè)的大多數(shù)市場。在中國就有“快餐文化”這1說法。因此，我們開始考慮1個問題即：快餐業(yè)的影響力到底有多大。
以麥當勞為例，作為1個著名的快餐品牌，它已經(jīng)占領了大部分快餐領域，但它的成功絕不僅限于它所生產(chǎn)的食品的口味和經(jīng)營模式，我們更應該關注其背后的文化影響，它意味著：物美價廉，統(tǒng)1的供貨，高效的服務以及快捷的購買方式。從中我們也看到了西方1種新的飲食文化，它代表的是個性化和平等性。
另外，我們也看到要發(fā)展本土快餐行業(yè)，除了傳統(tǒng)的高質(zhì)量食品的供給以外，要樹立自己的快餐品牌，注重個性化服務，以適應現(xiàn)代人的需求。
關鍵詞：飲食； 文化； 風俗；個性化；品牌
ABSTRACT
The development of fast food in China is extremely fast, some western fast food brands have already captured most of the fast food markets in the world. In China, there is a saying of “Fast Food Culture”, and we begin to be concerned about the influence of fast food.
Take McDonald’s for example, as a famous brand of fast food, it has widely captured the world-wide locations, its success must not be limited in the taste of food and management. Therefore we must pay attention to its culture, which means: cheap, uniformity, efficiency, availability. From that, we can see some new Western dining cultures, such as individualism, equality, and so on.
What’s more, in order to develop Chinese fast food industry, it is imperative that we have our own fast food brands and try to adapt to the modern life, which means personality service.
Key words: dining; culture; influence; personality; brand
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