BEC商務英語中級考試真題
Consumer?Behaviour
0?The?consumer?is?the?focus?of?all?retail?business?and?it?is?important?to?appreciate?how
00?consumers?are?influenced?in?their?buying?decisions.?Most?of?consumers,?before?making?a
34?purchase,?gather?information?and?evaluate?with?the?alternatives,?but?the?extent?to?which
35?they?look?for?information?depends?on?the?type?of?purchase.?For?example,?in?the?case?of
36?routine?grocery?purchases?most?consumers?respond?to?automatically.?However,?for
37?purchases?where?the?risk?of?making?the?wrong?decision?is?greater,?like?buying?a?new
38?car,?so?the?search?for?information?is?more?important.?The?decision?to?purchase?is?never?a wｗw.ExamＷ.CoM
39?single?decision?but?a?number?of?these?separate?decisions,?and?at?any?time?during?this
40?process,?consumers?can?change?their?minds?about?and?choose?an?alternative?route.?For
41?example,?although?a?consumer?may?have?decided?where?to?buy?a?product?only?to?realise
42?at?the?last?moment?that?this?is,?in?fact,?having?the?wrong?choice.?The?price?in?the?store?may
43?be?too?high?or?the?staff?unhelpful.?On?the?other?hand,?a?lack?of?queues,?favourable?credit
44?facilities?and?efficient?staff?all?lead?to?a?too?positive?impression,?so?retailers?should
45?remember?how?difficulties?in?these?areas?that?can?affect?a?sale?or?even?lose?a?customer?permanently.《Consumer?Behaviour》，消費者行為。文章分析了一些影響消費者行為的因素。
34題，evaluate是及物動詞，后面直接接賓語。evaluate?the?alternatives，評估替代的選擇。with多余。
35題，正確的
36題，如果是respond?to，后面應該要接賓語，而這里的respond?to后面的是副詞，所以直接用respond表示反應，to是多余的。
37題，正確的
38題，這里并沒有因果關系。完整的句子是這樣的：for?purchases?where?the?risk?of?making?the?wrong?decision?is?greater,(so)the?search?for?information?is?more?important.意思風險越大，收集信息越重要。so是多余的。
39題，separate?decision是和前面的single?decision相對應說的，并沒有特別指代，所以代詞these在這里是多余的。
40題，change?their?minds，改變他們的注意，about多余。
41題，這個句子并沒有轉折的意思，完整的是a?consumer?may?have?decided?where?to?buy?a?product?only?to?realize?at?the?last?moment?that?this?is?the?wrong?decision。連詞although是多余的.。
42題，從上面的完整句子可以看出，已經有了謂語is，having是多余的。
43題，正確的。
44題，too是副詞，后面不能跟著來修飾名詞，只能是too?positive。而從這里的句子的意思來看，是說好的設備和高效率的員工可以帶來一個好的印象。所以too是多余的。
45題，that引導從句。而這個句子主謂賓很齊全，that前面是主語，affect是謂語，后面是賓語，不是從句，所以that多余。
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