口譯練習材料：保誠保險集團「英譯漢」

時間：2024-06-03 04:45:34 英語口譯我要投稿

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口譯練習材料：保誠保險集團「英譯漢」

　　保誠保險集團是英國一家保險公司。下面是小編整理的英譯漢口譯練習材料，希望能幫到大家!

　　Prudential was founded in 1848, as the Prudential Mutual Assurance, Investment and Loan Association in London. The company grew from a small life assurance company, with a customer base limited to the well-off middle classes, to Britain's largest life company by number of policy-holders. In 1854 Prudential opened its industrial department and began to sell "penny policies" that could be afforded by poorer people.

　　保誠誕生于1848年。當時叫保誠共同保險、投資和貸款協會，地處倫敦。保誠從一家小小的人壽保險公司，顧客基本都是富有的中產階層，發展成為英國按保單計算的最大的人壽保險公司。1854年，保誠開設了工業部，開始銷售所謂的“便士保單”，窮人也買得起。

　　The department really began to expand in 1856 when the company pioneered infantile insurance, allowing parents to insure the lives of children under the age of ten. By keeping statistical records about policy-holders, Prudential was able to calculate accurate premium rates and improve the benefits payable on policies. By the turn of the century one third of the population was insured with "the Pru". By the mid-1870s, the company started to employ lady clerks and use "modern" calculators and typewriters.

　　工業部1856年開始擴展，他們開創了嬰兒保險，讓父母為為10歲以下的子女投保。由于保留了保單持有人的統計記錄，保誠能夠準確計算保單收費率，增加向投保人支付的賠償金。到世紀初時，英國人口有三分之一投保于保誠。19世紀70年代中期，公司開始雇傭女員工，使用當時的現代化計算器和打字機。

　　By 1900 there were nearly 15,000 agents collecting Prudential premiums. Until 1915 Prudential sold life assurance only. In 1915 the range of business was extended with the opening of the general branch, through which fire, accident, marine and other forms of insurance were sold from 1919 onwards. During the 1920s Prudential began to expand overseas and agencies were set up all over the world to sell Prudential policies.

　　到了1900年，有將近1.5萬名代理人為保誠收取保費。1915年以前，保誠只銷售人壽保險。1915年，業務范圍擴展，設立了普通保險部，從1919年開始銷售失火、事故、海上和其他形式的保險。20世紀20年代，保誠開始向海外發展。世界各地都成立了代理機構，銷售保誠的保單。

　　In Britain, new policies were introduced for women, family protection and long term saving opportunities. In the post war period the range of Prudential's products changed towards an emphasis on savings, annuities, pensions and family income protection. In the 1970s a number of acquisitions were made and in 1978 Prudential Corporation was set up as the holding company for the group. The focus on adopting new sales and marketing techniques to promote products dominated the 1980s.

　　在英國，為婦女、家庭保護和長期儲蓄推出了新保單。戰后時期保誠產品的范圍轉變，更加強調儲蓄、年金、退休金和家庭收入保護。20世紀70年代，收購了幾個公司。1978年，保誠總公司成立，作為集團的控投公司。注重采用新的銷售和推廣技巧來推銷產品是是20世紀80年代的主要內容。

　　The sales force was restructured to deal better with customer needs and new channels of communication were opened through telephone sales and Independent Financial Advisers. In 1986, Prudence was launched as the new image for Prudential Corporation, the traditional values of the company presented in a modern forward-looking way. The 1990s saw further diversification of products and methods of communication.

　　銷售隊伍的結構重新調整，以更好地滿足客戶的需要。開辟了新的通訊渠道，通過電話銷售和獨立金融顧問發展業務。1986年，推出“謹慎女神”，作為保誠總公司的新形象，公司傳統價值的體現有了現代化、向前看的風范。20世紀紀90年代，產品進一步多樣化，宣傳方式進一步多樣化。

　　Sales by telephone and through IFAs have gradually reduced the role of direct sales in customer's home. In 1997 Scottish Amicable was acquired, strengthening Prudential's position in the IFA sector. The launch of Egg in 1998 saw Prudential use a new distribution channel, targeting the Internet generation. The acquisition of M&G, the fund managers, in 1999 strengthened the Group's investment portfolio. In recent years Prudential has expended in key markets, principally the United States and Asia.

　　電話銷售和獨立金融顧問的發展逐漸減少了直接到顧客家里的銷售。1997年，我們收購了蘇格蘭友好保險，加強了保誠在獨立金融顧問行業的地位。1998年推出蛋蛋銀行，保誠使用了一種新的營業渠道，目標是互聯網的一代。1999年收購M&G這個基金管理公司，加強了我們集團的投資組合。最近幾年，保誠在關鍵市場中擴展，主要是在美國和亞洲。

　　Prudential Corporation Asia has operational businesses in Singapore, Malaysia, Thailand, Indonesia, India, China, Vietnam and the Philippines. .ew business ventures have been established in Japan and Korea in the last year. In the Unites States, Prudential's subsidiary, Jackson .ational Life is represented in all states and distributes products through independent agents as well as financial institutions and broker-dealers. The extent of the importance of international business can be seen by the fact that over 50% of the group's sales are international.

　　保誠總公司亞洲部在新加坡、馬來西亞、泰國、印尼、中國、越南和菲律賓都有實際業務。去年，在日本和韓國也建立志了新業務。在美國，保誠的子公司杰克遜國民人壽保險公司在各個州都有分支，銷售產品的渠道不僅有獨立代理商，還有金融機構和證券經紀人。我們集團50%的銷售額來自國際業務，其重要性可見一斑。

　　Prudential's history has been about change and innovation. Throughout its history Prudential has had to survive in difficult markets where other businesses folded. It recognized that it had to grasp the difficulties of communicating the value of its products to differing and diverse markets through periods of great political and social change. The development of new products and the emergence of new markets have established Prudential as a significant player in the world of international retail financial services.

　　保誠的歷史是變革與創新的歷史。年復一年，保誠在他人破產的困難市場中生存。公司認識到必須把握難點，即使是在政治和社會變革時期，也必須能夠把自己產品的價值在各不相同、復雜多樣的市場內說明清楚。開發新產品，以及新市場的出現，使保誠在國際金融零售服務領域成為一位舉足輕重的成員。

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